About me
Passion for Marketing, Communication, Design & UX
I am an experienced digital marketer and communicator with a strong background in leading web projects focused on creating user-friendly, conversion-driven landing pages. With 15 years of expertise in email marketing, I’ve worked both strategically and operationally to drive effective communication campaigns. Holding a bachelor’s degree in Economics with a focus on technology and design, I’m currently advancing my skills in UX/UI design and digital strategy through my studies at Berghs. I’m passionate about combining design, strategy, and data to deliver impactful digital experiences.
Education
I have a bachelor's degree in Economics with a focus on technology and design. At the moment I am studying Digital Design and Strategy at Berghs, where I immerse myself in UX/UI design and digital strategies.
Marketing, design & UX
Service design and UX/UI-design - 200 YH points
(2024-08-13 - ongoing)
Digital Design and Strategy is a higher vocational education program focused on user-centered design and digital strategies. The program is highly practical, emphasizing real-life case work for various clients. Through these projects, I have developed skills in UX/UI design, prototype development, innovation and, above all, teamwork with diverse groups of people.
Digital Design & Strategy
Berghs School of Communication
Economics, Technology & Design
Bachelor’s degree in Business Administration and Marketing - 180 ECTS (2006-08-20 – 2009-06-04)
A multidisciplinary program focused on designing products, services, and experiences. I gained extensive knowledge in design strategies, business development, and their applications in both private and public sectors. The program offered a broad mix of subjects, including color and form at Konstfack, production engineering at KTH, and business administration, marketing, and rhetoric at Södertörn. This provided comprehensive knowledge in creating market-driven innovations and strategically leading design-focused companies.
Södertörn University, Konstfack & KTH
Work
E-Commerce, Newsletter & Marketing
I have experience leading web projects with the goal of creating user-friendly and conversion-driven landing pages. I am passionate about email marketing and have worked with it both strategically and operationally for the past 15 years.
Web Communications Specialist, Responsible for Marketing Automation
2016-08-13 - Present
I am part of the Digital Channels department at Swedavia, responsible for commercial communication on Swedavia's websites. This includes leading various types of digital development projects, creating new landing pages, and updating important information across the web platforms. I am also responsible for the strategy and distribution of all Swedavia newsletters.
Swedavia, Stockholm Arlanda
E-Commerce and Marketing Manager
2013-03-18 - 2016-05-01
At have2have.se, I was responsible for digital marketing and sales. My daily tasks included ensuring that the e-commerce site was updated with new products, campaigns, and activities. I also drove sales through engaging newsletters and worked to increase brand awareness on the company's social media channels and other digital platforms.
In this role, I was responsible for advertising on Google and Facebook, where I continuously analyzed traffic, conversions, and sales to optimize results. Additionally, I led the launch and development of the English-language version of the have2have website.
Have2have.se, Stockholm
Marketing and CRM Manager
2012-07-01 - 2013-02-28
During my time at Parelle Cosmetics, I had overall responsibility for the layout and production of newsletters, as well as online visual merchandising. A key part of my role was to identify and implement strategies to increase sales through campaigns, events, and activities both online and in-store.
I was also responsible for the company's social media and digital marketing, working to strengthen the brand’s presence and engagement. Additionally, I actively participated in the planning and launch of Parelle's new webshop.
In my role, I also guided and trained the customer service and logistics teams to ensure optimal customer experience and efficient operations.
Parelle Cosmetics, Stockholm
E-Commerce and Marketing Manager
2009-07-01 - 2012-06-07
As the head of sales and marketing, I was part of a team that successfully doubled revenue over several years. Given that the company was in its startup phase, my responsibilities were broad. I was primarily responsible for the webshop layout and the production of newsletters.
My role also included creating campaigns and building partnerships to drive sales. I managed digital marketing efforts and social media updates to strengthen the brand’s online presence and engagement. In addition, I had personnel responsibility for customer service and logistics.
Sidandsally.com
Assistant Store Manager and Visual Merchandiser
2004-09-20 - 2009-06-30
I was responsible for visual merchandising in-store and assisted the store manager. A major focus was on driving sales and creating a positive customer experience.
MQ, Upplands Väsby
2004-03-08 - 2004-06-25
In London, I worked as a sales associate at a fashion store, with a strong focus on sales and individual sales targets. I was also responsible for visual merchandising on one of the store’s floors.
Sales Associate &Visual Merchandiser
Jigsaw, London
My skills and strengths
UX Design
My UX design courses have provided me with in-depth knowledge of the design process, with a focus on developing user-friendly solutions based on extensive research. Every idea and design decision must be supported by testing and insights. This ensures that all text and design elements are well-founded and well-considered.
UI Design
My UI design courses have given me a deep understanding of how colors, shapes, and fonts influence usability. I exclusively create my sketches in Figma, but I also have a broad knowledge of Photoshop.
Graphic Design
I have a strong passion for graphic design and, over the past 15 years in my professional career, I have created graphic content for campaigns, websites, newsletters, and much more.
UX Writing and Accessibility
In recent years, I have written and created content for Swedavia’s various websites, focusing on developing user-friendly and accessible web content. I have also participated in several training sessions and seminars on the topic of accessible websites.
Newsletters
Since the start of my career, I have continuously worked with newsletters, both in traditional formats and more recently, with automated and personalized mailings. In my latest roles, I have had overall responsibility for both communication and the graphic content of newsletters.
E-commerce
My years in e-commerce have provided me with knowledge in both online sales and marketing.