Corso

Engaging brand community

During my Innovation course, we were tasked with creating a digital community for a startup clothing brand operating under the pseudonym Corso. My team developed a solution that combines AI with people's desire to be creative and socialize.

School
Berghs School of Communication

Year
2024

We focused on building a community-driven concept for CORSO by analyzing competitors and identifying opportunities for community engagement.

Research

Using a Blue Ocean Strategy Canvas, we mapped out competitors and identified gaps in community-building among some brands, like Acne Studios.

Blue Ocean Strategy

We researched the essence of community and recognized successful examples from brands like LEGO and Harley Davidson, which link their communities to specific activities. This inspired them to connect CORSO with an activity that would drive brand loyalty.

Activity based Communitys

The Solution

Our idea became a design community where members co-create unique, AI-guided designs for "The Drop," a pop-up event showcasing these creations. Through interviews, we identified core motivations in our target group—creativity, social connection, and personal style—and crafted our concept to meet these needs.

The vision includes a phased user journey: sign-up, digital workshops, collaborative design work, and the countdown to "The Drop." Future goals involve physical workshops, international expansion, and deeper AI integration to further enhance the community experience and connection with CORSO.