During my UI Design course at Berghs School of Communication, I was tasked with redesigning a website for a well-known fashion brand. I chose GANT because I believed there was room for improvement.
Redesig for a Cleaner, More Intuitive User Experience
GANT
Client
Berghs School of Communication
Year
2024
Problem
The current website had a poor mix of fonts, strange margins, and was generally difficult to navigate. The combination of colors also created a rather chaotic impression.
I simplified the website and removed some of the colors.
I was also conservative with the primary font, using it only in a few places. I made sure the margins allowed for some breathing space.
I was heavily inspired by the COS website, which I think has a simple and clear design.
Solution
One thing that really struck me was how important it is to keep the design and interfaces simple and user-friendly when designing for e-commerce. Otherwise, the design can make it harder for customers to place an order, which can harm the brand in the long run.